Sorry seems to be the easiest word

Corporate apologies are thrown around far too easily, says John Sills.

by John Sills

A few weeks ago, as I was scanning the goods through the self-serve till at my local Tesco, I noticed an advert for their new Tesco Pay service.

In essence, it’s an app you can download, attach your credit card to, and use to pay with your phone. So just like Apple Pay then. Except with an extra app to download.

Not unsurprisingly, I thought to myself ‘why would they do this when Apple Pay exits?’. And as is so often the case when I have question that my wife doesn’t care about, I put it on Twitter.

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