How St Ives left its legacy business behind

Business transformation isn't instant, as this publisher found out.

by Stephen Jones

Business transformation sounds like a no brainer. Either you adapt to the technologies that have been reshaping whole sectors for a generation now at ever increasing pace, or you face up to your own corporate mortality. But deciding to go digital is only half the battle: execution counts, as print publishing company St Ives (now Kin + Carta) found out.

The firm was founded in the mid-1960s, went public in 1985 and over the next three decades built a print portfolio stretching from books and magazines to consumer marketing and direct mail. By 2009, however, it was clear to the board that a change of direction was required.

Kin + Carta (formerly St Ives) In Brief

Founded: 1964

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package