Q: I run a small digital development agency, and we've just signed our biggest-ever deal with a Silicon Valley name. But now my star coder says he's burned out and wants to take six months off to go mountain biking in South America. If he does, we'll struggle to deliver, and could end up trashing our big break. How do I say no?
Jeremy says: If he's really burned out - if he's teetering on the edge of breakdown - you've no choice but to wish him well in South America; and then use every bit of talent you can buy or hire to make sure you deliver on that contract.
But there are stages long before burnout - often caused by the stultifying effect of repetitive, overly familiar work. It's entirely possible that this is the cause of your star coder's problem. He's clearly a highly creative person and creative people can have almost limitless reserves of fertile energy when challenged, stimulated and flattered.
I don't think you'd be putting his health at risk by dangling this Silicon Valley project in front of him - but make it entirely clear that, although you'd naturally prefer him to work on it himself, you've got contingency plans that would be just as satisfactory. In its way, this is the perfect test of his state of mind. Only if he's feeling seriously burned out will he turn his back on the project.
Jeremy Bullmore is a former creative director and chairman of J Walter Thompson London. Email him your problems at firstname.lastname@example.org. Regrettably, no correspondence can be entered into.