Stat of the day: 1%

The rise in the amount being spent on gym memberships; the only area in the leisure sector to see an increase

by Elizabeth Anderson
Last Updated: 09 Oct 2013
Consumer spending on leisure activities dropped sharply in the past six months, according to corporate advisory firm Zolfo Cooper.

The report found that people are spending less money on dining out, going clubbing, and drinking in pubs and bars – with spending in all three falling between 40-45%.

But there is one area of the leisure sector which has seen an increase, albeit a slight one. Gym membership has increased by 1%, despite some earlier suggestions by critics this year that the high cost of membership is putting people off joining.

But let’s not get too optimistic. Wonder how many of those new recruits will still be regularly attending the gym in another six months...?

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Want to encourage more female leaders? Openly highlight their achievements

A study shows that publicly praising women not only increases their willingness to lead, their...

Message to Davos: Don't blame lack of trust on 'society'

The reason people don't trust you is probably much closer to home, says public relations...

Dame Cilla Snowball: Life after being CEO

One year on from stepping back as boss of Britain's largest advertising agency, Dame Cilla...

How to change people's minds when they refuse to listen

Research into climate change deniers shows how behavioural science can break down intransigence.

"Paying women equally would cripple our economy"

The brutal fact: underpaid women sustain British business, says HR chief Helen Jamieson.

Why you're terrible at recruitment (and can AI help?)

The short version is you're full of biases and your hiring processes are badly designed....