The 1,000 trainees will work in its stores for six months, before starting a foundation degree in retail management at the University of Bradford School of Business. Apparently, it’s targeting students who might be put off university by the rising tuition fees.
Morrisons isn’t the only supermarket to target school leavers. Last year the Co-operative Group launched an apprenticeship academy to train young people in various parts of the business, with the promise of a job at the end of it. Tesco also sponsors a pre-degree foundation course in retail at Manchester Metropolitan University.