Stat of the day: £100,000

How much a whisky designed by Diageo to celebrate the Jubilee will cost.

by Elizabeth Anderson
Last Updated: 09 Oct 2013
We’re guessing you’ve probably never splashed out this much for a whisky before: Diageo is selling 60 decanters of whisky at £100,000 each to celebrate the Queen’s Jubilee. 

The Diamond Jubilee speciality is a blend of whiskies distilled in 1952.  It’ll come in a lead crystal decanter with a silver collar, and also features a half carat diamond and an individually numbered silver seal.

The whiskies will be bottled in February 2012, 60 years to the day after Elizabeth became Queen. A standard bottle of Johnnie Walker whisky is around £20, so at £100,000 it’ll have to be something special. 

That said, even Diageo’s effort is a snip compared to a whisky encased in 8,500 diamonds which the Luxury Beverage Company is selling for £3.8m.  Does anyone really like whisky that much?

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Showing vulnerability can be a CEO’s greatest strength

Want your people to bring their whole selves to work? You first.

A mini case study in horizon scanning

Swissgrid has instituted smart risk management systems for spotting things that could go wrong before...

Interview ghosting: Stop treating job seekers like bad dates

Don’t underestimate the business impact of a simple rejection letter.

5 avoidable corporate disasters

And the lessons to learn from them.

Dressing to impress: One for the dustbin of history?

Opinion: Businesswomen are embracing comfort without sacrificing impact. Returning to the office shouldn't change that....

How to motivate people from a distance

Recognising success in a remote or hybrid environment requires a little creativity, says Insight SVP...