Stat of the day: £100m

The drop in organic food sales last year

by Elizabeth Anderson
Last Updated: 06 Nov 2012

For the second year in a row, sales of organic food have dropped as people turn to cheaper alternatives.


Sales of the organic stuff dropped by almost £100m from £1.84bn to £1.73bn in 2010, according to research by the Soil Association. The numbers are disappointing for the industry, as the organisation had previously predicted sales would rise by as much as 5% last year.


Some products fared worse than others. Organic ready meals took a dive of 36%, but purchases of baby food grew 10.3%. Commitment to buying organic also remains strong, with the Soil Association pointing out that 86% of people now buy organic products. Not all bad news, then – but still a worrying blip for an industry that had previously seen uninterrupted growth since the mid-1990s.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

A simple cure for impostor syndrome

Opinion: It's time to stop hero-worshipping and start figuring out what greatness looks like to...

I was hired to fix Uber’s toxic culture - and I did. Here’s ...

Harvard’s Frances Frei reveals how you know when your values have gone rotten, and what...

Social responsibility may no longer be a choice

Editorial: Having securitised businesses’ loans and paid their wage bills, it’s not inconceivable the government...

What went wrong at Wirecard

And how to stop it happening to you.

Leadership lessons from Jürgen Klopp

The Liverpool manager exemplifies ‘the long win’, based not on results but on clarity of...

How to get a grip on stress

Once a zebra escapes the lion's jaws, it goes back to grazing peacefully. There's a...