Stat of the day: £1.8bn

The amount shoppers spend on breakfast cereal each year, set to drop if Sainsbury's plans to replace expensive (and, according to the supermarket, not very eco-friendly) cereal boxes with less bulky bags come to fruition.

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Last Updated: 09 Oct 2013

Ah, cereal boxes. Don't they just take you back to those heady days of childhood, when sticking your hand all the way in and rooting around for the little plastic toy seemed, if not entirely hygienic, then generally acceptable? That practice may well be over for good, though, if Sainsbury's has anything to do with it: the supermarket has decided to phase out boxes from all its own-brand cereals in favour of plastic bags, and is encouraging its suppliers to do the same. Some are being more receptive to the idea than others: Kellogg's, for example, has dismissed the idea - 'putting cereal in a bag damages the product and results in more food waste, due to breakage of flakes during transit.' And the company had another point, too: 'A box and a thin bag are fully recyclable - bag-only uses more plastic and the bag is... much harder to recycle'. Looks like it's going to take some convincing yet...

 

Source: The Times

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