Stat of the day: £1bn

The amount that has been pumped into the British economy. Not by quantitative easing. Not by soaring exports. Oh no. By Kate Middleton copycats.

by Rebecca Burn-Callander
Last Updated: 09 Oct 2013

Since her marriage to Prince William, Kate Middleton has sparked a fashion revolution. Women with 'Duchess' fever are spending up to £250 each on clothes, accessories and hair-styling to emulate the young Royal.

According to Debenhams, sales of Kate's 'trademark' nude tights are up 65% (nothing to do with the cold weather, then) and sales of nude coloured shoes have doubled since she was spotted sporting the L.K. Bennett 'Sledge' heel (the £175 originals sell out every time they come back in stock).

Superdrug reckons that the Duchess of Cambridge has also brought the classic brunette back in vogue, as sales of their brown dyes soar by 12%. The Sun, additionally, reckons that 18% more girls are having £25 blow dries to copy Kate's bouffant hair (we can't testify to the veracity of this stat as it's not attributed to any particular salon or hair product).

Is it possible that Kate Middleton has really charmed £1bn out of British women through her style and fashion picks? Mintel analyst Alexandra Richmond believes so. She even reckons the estimate is a 'conservative' figure. The jury's out at MT. But if you want to join the hordes of Duchess fans and add your pennies to the trend, here's the Kate Middleton Style Blog with detailed breakdowns of every outfit she's worn since the wedding. Scintillating stuff.

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