Stat of the day: 25%

Underwear chain Ultimo has seen sales rocket by 25% after signing sexpot Luisana Lopilato as the face - and figure - of its new range.

by Rebecca Burn-Callander

The racy photoshoot with the Argentinian actress and wife of musician Michael Bublé hit the media late last week. She models the Ultimo boudoir-inspired winter collection, aptly named 'Forbidden'.

Ultimo founder Michelle Mone decided to hire Lopilato after spotting her wedding photos back in May. It took several months to secure the Buenos-Aires-born beauty but her appointment has already done wonders for the brand. 'It took me a long time to get her but I refused to give up until I got her,' says Mone. 'Luisana’s jaw-dropping beauty and charisma are a perfect fit for Ultimo.'

Lopilato follows in the footsteps of Kelly Brook, Mel B, Sarah Harding and Helena Christensen as the face of Ultimo. The £10m-turnover lingerie firm is hoping to see a record Christmas off the back of Luisana's smokin' assets. Nothing to Mone about there...

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