Stat of the day: 26%

The amount investment demand for gold rose in Q1 compared to the same time last year.

by Elizabeth Anderson
Last Updated: 09 Oct 2013
Demand for gold remained sparkling at the start of 2011, according to the World Gold Council, rising by more than a quarter compared to the same time a year ago – standing at 310.5 tonnes. 

The rise in demand is partly due to the global downturn, with investors seeing bullion as a safeguard against a weak currency and an unstable economic outlook.

The price per ounce has almost doubled over the last 18 months to just under $1,500 (£928). And despite a dip in its price earlier this month, demand for the rest of the year is expected to remain high. The ongoing European sovereign debt crisis, along with sustained momentum for Chinese and Indian jewellery demand, is expected to play its part. So it’s a golden year for 2011 (if you’re a gold investor anyway).

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