Stat of the day: $2.6bn

How much Prada is hoping to raise for its Hong Kong IPO.

by Elizabeth Anderson
Last Updated: 09 Oct 2013
As Prada prepares to list in Hong Kong next week, investors seem to be clamouring for a piece of the action.  The Italian fashion house is hoping to raise up to $2.6bn, but according to reports, demand has been five times higher than expected. 

Milan-based Prada is selling more than 400m shares at between HK$36.50 to HK$48 each.  If it reaches its target, the IPO will dwarf the next biggest consumer company to list in Hong Kong - Chinese shoe retailer Belle International Holdings, which listed at $1.3bn four years ago.  It’s a clear sign of investor appetite for luxury goods companies, which seem to be powering out of the recession faster than most.

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