Stat of the day: £280m

The expected trading boost to retailers in the run-up to Hallowe'en.

by Elizabeth Anderson
Last Updated: 09 Oct 2013
With shoppers spending less as a result of government cuts, it’s no wonder UK retailers have been a little scared about the impact on their business. Do not be afeared, though: apparently, relief is expected to come in the determinedly frightening form of pumpkins and fake vampire teeth as the nation prepares for Halloween.

According to retail analyst firm Planet Retail, UK spending on scary goodies rose from £12m in 2001 to £235m last year - a 20-fold increase. They say it’s partly because supermarkets have massively increased their Halloween stock, with everything offered from fancy dress, toys and even the delectable ‘Screme eggs.’ Sounds delightful.

It’s not just for kids, either – it turns out adults are also getting in on the act. Eek. In fact, the market’s so lucrative that Tesco says the pagan tradition has overtaken Valentine's Day in terms of the sales boost it provides. Great news for retailers - although it sounds like the state of the UK's love life is downright frightening. 

Find this article useful?

Get more great articles like this in your inbox every lunchtime

A leadership thought: Treat your colleagues like customers

One minute briefing: Create a platform where others can see their success, says AVEVA CEO...

The ignominious death of Gordon Gekko

Profit at all costs is a defunct philosophy, and purpose a corporate superpower, argues this...

Gender bias is kept alive by those who think it is dead

Research: Greater representation of women does not automatically lead to equal treatment.

What I learned leading a Syrian bank through a civil war

Louai Al Roumani was CFO of Syria's largest private retail bank when the conflict broke...

Martin Sorrell: “There’s something about the unfairness of it that drives me”

EXCLUSIVE: The agency juggernaut on bouncing back, what he would do with WPP and why...

The 10 values that will matter most after COVID-19

According to a survey of Management Today readers.