According to retail analyst firm Planet Retail, UK spending on scary goodies rose from £12m in 2001 to £235m last year - a 20-fold increase. They say it’s partly because supermarkets have massively increased their Halloween stock, with everything offered from fancy dress, toys and even the delectable ‘Screme eggs.’ Sounds delightful.
It’s not just for kids, either – it turns out adults are also getting in on the act. Eek. In fact, the market’s so lucrative that Tesco says the pagan tradition has overtaken Valentine's Day in terms of the sales boost it provides. Great news for retailers - although it sounds like the state of the UK's love life is downright frightening.