Stat of the day: 312,900

And rising fast. The number of followers Simon Cowell has accrued in his first 17 hours on Twitter. That's right, reality TV's Mr Nasty is live in 140 characters.

by Rebecca Burn-Callander
Last Updated: 19 Aug 2013

At 4.50pm yesterday, the Britain's Got Talent judge and X Factor supremo tweeted his first words: 'It’s official, I know it’s taken a while. It’s really me! We’re live in 10 minutes. I’ll keep you posted. Lots of love #iamsimon.'

In true Twitter sleb form, Cowell is already getting into scraps with fellow tweeters. Piers Morgan has been taunting the Syco founder about trailing behind in follower numbers: 'Morning - still 1.3 MILLION followers behind me. As you would tell a contestant: 'There's a LOT of work to do, luv.'

Cowell responded to the baiting in his typical laconic style, tweeting a single line: '@PiersMorgan Look up the word deluded in your dictionary'.

Follow Simon Cowell

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Mike Ashley: Does it matter if the public hates you right now?

The Sports Direct founder’s response to the COVID-19 pandemic has drawn criticism, but in the...

4 films to keep you sane during the coronavirus lockdown

Cirrus CEO Simon Hayward shares some choices to put things in perspective.

Pandemic ends public love affair with Richard Branson et al

Opinion: The larger-than-life corporate mavericks who rose to prominence in the 80s and 90s suddenly...

The Squiggly Career: How to be a chief strengths spotter

When leading remotely, it's more important than ever to make sure your people spend their...

"Blind CVs don't improve your access to talent"

Opinion: If you want to hire socially mobile go-getters, you need to know the context...

The highs and lows of being a super-achiever

Pay it Forward podcast: techUK boss Jacqueline de Rojas and Google UK's marketing strategy and...