Part of its misfortunes come from the earthquake in Japan. Sony estimates the disaster, which disrupted supply chains heavily, cost it 22bn yen ($269m) in lost sales. Then came the attack on its PlayStation Network, which left 100m users’ personal data compromised and cost the company £100m to fix. That seriously dented the PlayStation’s reputation, which is something it could have done without, especially as the console is up against stiff competition from the likes of the Xbox.
It’s not all bad news, though – when the company announces its full-year earnings on Thursday, operating profit is expected to be around 200bn yen ($2.4bn), in line with expectations. So things should pick up. Assuming there aren’t any more disgruntled hackers out there, that is.