Stat of the day: 60%

The proportion of sales at Dunkin Donuts made up by, er, coffee.

by Elizabeth Anderson
Last Updated: 09 Oct 2013
In true American style, investors are sinking their teeth into the latest hot seller – shares of Dunkin’ Donuts. The chain, famous for its glazed doughnuts, sold more than 22m shares when it went public yesterday, raising about $423m.

But although doughnuts feature heavily on the menu, 60% of the group’s revenue comes from selling coffee.  Dunkin’ Donuts has focused on attracting buyers who don’t want to shell out for a Starbucks latte, and the strategy appears to be working: revenue jumped 7.3% last year – higher than McDonald’s 5.8%.  

Executives at the NASDAQ stock exchange, where the doughnut chain launched its IPO, could barely contain their excitement yesterday at welcoming the brand. ‘In celebration of their initial public offering, NASDAQ is unofficially changing its name to NASDDAQ, incorporating Dunkin Donuts’ iconic pink and orange D’s into our traditional logo," Bruce Aust, Executive Vice President at the stock exchange’s Corporate Client Group, enthused.

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