Stat of the day: 7.3bn

The amount of extra cash the UK tourism industry will make as even more Britons choose to holiday at home this year

by Elizabeth Anderson
Last Updated: 09 Oct 2013
The Staycation trend continues apace: according to research, more than 35% of Britons are choosing to holiday in the UK this year, rather than go abroad. But while it’s bad news for the tan lines, it’s rather better for the UK tourism industry, which can expect a boost of £7.3bn, according to Travelodge.
Holidays in British climes cost an average of £433.69 for a seven-day break, according to the Express - much cheaper than the £1,427.58 it sets people back to go abroad. 

And with British people suffering a severe financial squeeze, it’s not hard to understand why the number of people holidaying in the UK has risen by 10% on last year (well, either that or the nation is taking its cues from its hallowed leader, whose antics in Cornwall were recorded in detail last year). The recent hot weather may also have encouraged people to stay on British shores, although if the weather of recent years is anything to go by, whether it’ll still be nice when summer proper begins is another matter altogether… 

Find this article useful?

Get more great articles like this in your inbox every lunchtime

The ignominious death of Gordon Gekko

Profit at all costs is a defunct philosophy, and purpose a corporate superpower, argues this...

Gender bias is kept alive by those who think it is dead

Research: Greater representation of women does not automatically lead to equal treatment.

What I learned leading a Syrian bank through a civil war

Louai Al Roumani was CFO of Syria's largest private retail bank when the conflict broke...

Martin Sorrell: “There’s something about the unfairness of it that drives me”

EXCLUSIVE: The agency juggernaut on bouncing back, what he would do with WPP and why...

The 10 values that will matter most after COVID-19

According to a survey of Management Today readers.

Why efficiency is holding you back

There is a trade-off between performance and reliability, but it doesn’t have to be zero-sum....