Stat of the day: 7.3bn

The amount of extra cash the UK tourism industry will make as even more Britons choose to holiday at home this year

by Elizabeth Anderson
Last Updated: 09 Oct 2013
The Staycation trend continues apace: according to research, more than 35% of Britons are choosing to holiday in the UK this year, rather than go abroad. But while it’s bad news for the tan lines, it’s rather better for the UK tourism industry, which can expect a boost of £7.3bn, according to Travelodge.
 
Holidays in British climes cost an average of £433.69 for a seven-day break, according to the Express - much cheaper than the £1,427.58 it sets people back to go abroad. 

And with British people suffering a severe financial squeeze, it’s not hard to understand why the number of people holidaying in the UK has risen by 10% on last year (well, either that or the nation is taking its cues from its hallowed leader, whose antics in Cornwall were recorded in detail last year). The recent hot weather may also have encouraged people to stay on British shores, although if the weather of recent years is anything to go by, whether it’ll still be nice when summer proper begins is another matter altogether… 

Find this article useful?

Get more great articles like this in your inbox every lunchtime

What pushy fish can teach you about influence at work

Research into marine power struggles casts light on the role of influence and dominant bosses...

The traits that will see you through Act II of the COVID crisis ...

Executive briefing: Sally Bailey, NED and former CEO of White Stuff.

What's the most useful word in a leader’s vocabulary?

It's not ‘why’, says Razor CEO Jamie Hinton.

Lessons in brand strategy: Virgin Radio and The O2

For brands to move with the times, they need to know what makes them timeless,...

Why collaborations fail

Collaboration needn’t be a dirty word.

How redundancies affect culture

There are ways of preventing 'survivor syndrome' derailing your recovery.