Stat of the month: £756m

That's the amount TV shoppers spend per year. The high street in your living room? Sort of...

by Elizabeth Anderson

The high street is reeling as consumers tighten their belts, yet a rival outlet channel is seeing a surge in sales. The UK's TV shopping market will hit £756m this year, and is predicted to reach almost £800m by 2015, according to retail specialist Verdict. QVC, an old hand in this arena, saw UK net revenue rise more than 5% in the year to 2010. Now high street retailers are tuning in to a 'multi-channel' approach to shifting stock. Argos is trialling its own TV shopping channel in a bid to boost flagging sales. Analysts say the market is growing as consumers try to save cash by staying at home; they get their retail therapy fix via the TV and internet. Shop till you drop off.

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