No, that’s not a euphemism. Triumph International Japan has designed a bra called ‘My Hashi’, which has a special compartment on one side to house a collapsible pair of chopsticks. To complete the theme, the two bra cups are designed to look like bowls of rice and miso soup (on the right and left respectively).
Triumph is not actually planning to start selling the bra – it’s intended as an attention-grabbing publicity stunt (damn, we fell for it). But there is a important message behind it. Japan is seriously obsessed with waribashi, the disposable chopsticks you get at every sushi bar and restaurant in the country. It gets through about 25bn pairs every single year, which equates to about 200 for every single man, woman and child in the country. Most are wrapped in plastic, and few are made from recycled materials.
Inevitably, it’s taken an economic incentive to spur the country into action. Most of its waribashi are imported from China, which is currently chopping down 25m trees a year to meet the demand. Not surprisingly, the Chinese are starting to get a bit twitchy about this – last year it imposed a 5% surcharge on imports, pushing up prices in Japan. There are even rumours that it might stop exporting them altogether.
The result is that Japan is trying to wean itself off the habit, with more and more people carrying around their own personal pair of chopsticks to use when they eat. Triumph hopes the design of this new bra will encourage more women to do this and reduce the waribashi wastage (a noble cause – though we’re not quite sure why you’d choose to carry a pair of pointed sticks in your bra rather than your handbag).
And it’s not only the environmental cause that will get a boost from the bra. The chopsticks are apparently stored in such a way that they provide uplift and accentuate cleavage. So, women get the chance both to look good and save the world. What’s not to like about My Hashi?