Struq's Sam Barnett on interacting with customers through data

MT IN ASSOCIATION WITH ACCENTURE: Struq chief executive Sam Barnett says Big Data allows marketers to find out who wants to hear about their product, rather than simply broadcasting their message.

by MT Staff

As recently as a decade ago, brands 'broadcast' to their customers, shouting messages at them from billboards, television screens and the pages of magazines and newspapers. Now, marketers can be more intelligent, finding out which customers would like to hear about which products - rather than simply shouting their message out for everyone to hear.

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