As recently as a decade ago, brands 'broadcast' to their customers, shouting messages at them from billboards, television screens and the pages of magazines and newspapers. Now, marketers can be more intelligent, finding out which customers would like to hear about which products - rather than simply shouting their message out for everyone to hear.
After a management buyout, car valet business MotorClean found private equity backing a double edged sword.
Whether that's a good thing is up to you, says author Steven van Bellegham.
Leadership from a distance requires a careful study of human nature, says L&D specialist Sudhakar Sampath.
Set up shop and they shall come? Not so fast, says private equity investor Chris Hurley.
Moving office? Restructuring? New IT system? Change needn't be painful if it's managed well.
Finding time, living fearlessly and leading at speed are on this month's boardroom reading list.