The planet's survival has become a full-time preoccupation for many - mostly in order not to contradict themselves. No-one is immune. Any office that doesn't recycle, use rainwater in the loos or make everyone share one computer is looked on as hopelessly behind the times. It's uncool to drive any car that doesn't run out of batteries every third block. Eco-anxiety is about worrying whether you're doing the right thing for the planet, which you probably aren't. For all the recycled rubbish and Fairtrade coffee handed out in the cafeteria there's an eco-disaster in the making. One trip to Miami for a convention and the whole thing falls flat on its face. Treatment is simple: either pretend you don't know the world is melting and keep driving the BMW, or don't. But sneaking in a trip to Brazil when no-one is looking is called eco-denial and sooner or later everyone finds out. Then you get eco-shame and the cycle starts again.
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