We like to take important clients to La Cucina, an Italian restaurant on Cowcross Street, nestled between Farringdon and Barbican in central London. It's got the combination of style, good value for money, ambience and an attentive staff.
Because we spend so much time there, we can recommend favourite dishes to our guests. The pastas are outstanding and the staff are very accommodating - they'll incorporate extra chilli and other ingredients into the dishes if asked. One of the dishes, quadroni di magro, comprising fresh pasta filled with spinach and ricotta, wild mushrooms, asparagus and tomato sauce, is so good I frequently order a portion and a half.
Unusually, this restaurant is also celebrated for its traditional English dishes: fegato - calf's liver, bacon and onions - is one of La Cucina's most popular main courses.
La Cucina has a bit of a retro feel to it. The walls are adorned with pictures of traditional Italian brands and people who were famous in Italy. I know that whoever I take there will feel welcome immediately. There's a guy waiting outside who always says hello and opens his arms wide. He's very Italian - proud and passionate. Combined with the excellent food and service and our knowledge of the menu, it's a winning combination.
We've taken a range of people to La Cucina, from staff to key strategic clients - and, recently, Simon Guild, who is now our chairman.
2-3 Cowcross Street, London EC1M 6DR, 020 7251 0405
Two-course lunch menu £12
Quadroni di magro £9
Tagliatelle Signor Carlo £11.40
Peter Ward is co-CEO of WAYN (Where Are You Now?), a social networking site for travellers.