Taking the Love Island approach to internal communications

Always ask yourself: “How much trouble would I need to cause to get fired?”

by Cliff Ettridge

I didn’t expect that an important part of my career would be convincing Dame Anita Roddick, the late founder of The Body Shop, that she should fly through the air as a fairy godmother for a pantomime, as a way to communicate the new business strategy to her staff, and yet, here we are. To this day, it remains a perfect example of the benefits in making internal communications entertaining.  

Admittedly, it was a risky idea, but that was the beauty of it. 

We had some very positive responses to the pantomime. We also had some people saying it was ridiculous. The main thing was that everybody remembered it. The pantomime became a vehicle for discussion about the new business strategy.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121



  • Up to 3 free articles every 90 days
  • Free email bulletins

Register Now

Take a free trial

Get 30 days unrestricted access to:

  • All the latest news, trends, and developments.
  • Exclusive interviews with CEOs and thought-leaders
  • MT Classroom - giving you an academic grounding without expensive courses
  • Management Matters and other in-depth content.
  • Daily bulletins straight to your inbox

Take a free trial today