Last month, job search website Adzuna analysed over 500,000 UK jobs ads to find out the buzzwords most over-used by British employers. It struck gold. Over half of all job ads posted in the last month have used at least one of the top three terms, demanding ‘communication skills’, or ‘passionate’ or ‘motivated’ applicants, and almost 90% of ads in the UK include at least one cliché from the top 10.
MT would like to take this opportunity to give you the Collins Dictionary definition of 'passionate': 'manifesting or exhibiting intense sexual feeling or desire'. Not necessarily something you want in the workplace...
Here’s the full list of 2012 buzzwords:
|Buzzword||Number of jobs||% of all UK jobs|
And it doesn’t end there. There are a host of new and ‘wacky’ buzzwords being used to lure in talent, mainly in the digital space. As of last month, 596 UK employers were trying to hire a ‘guru’, 70 wanted a ‘ninja’ (the web variety, rather than a genuine kung fu master), and one employer was even seeking a ‘Jedi’.