Ten Top Tips to keep customers happy and spending

Current economic times mean that improving customer relationships and retaining customer loyalty are both essential if businesses are to prosper.

by Chris Mills

1. Avoid giving new customers better treatment than existing ones

If you think your company is trapped in the ‘culture of the new’, disrupt it. Deals tend to be better for new customers than for sales to existing customers, which sends a clear cultural message about where resources should be invested. Customers will quickly see if their business is being taken for granted and switch to a competitor who will give them the ‘new’ treatment. 

2. Don’t put lipstick on the pig

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