Ten ways to ... market in a downturn

Last Updated: 31 Aug 2010

1. Remember, it's an investment
2. Don't cut the budget...
3. ... but do your sums
4. Find the growth markets
5. Measure returns where you can
6. Reward loyal customers
7. Target recession-proof custom
8. Integrate the different channels
9. Go for the emotions
10. Don't undermine the brand

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