Ten ways to ... write a press release

1. Know your story
2. Ask yourself: is this news?
3. Understand the medium's audience ...
4. ... and its deadlines
5. Tie the story in with current events
6. Put the good stuff at the top
7. Give them facts, not hype
8. Keep it short, simple and snappy
9. Get someone else to proofread it
10. Call to check, but don't pester

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