According to a red-faced Tesco, hundreds of customers have been claiming money back. In fact, advice on how to take advantage of the offer has appeared on bulletin boards all over the web: one particularly helpful post suggested that if you buy two bottles of Chardonnay, two bottles of Magners Pear Cider, two bottles of Nivea moisturiser, and a pack of cheddar, you could end up getting £41.96 back, as well as scoring yourself from pretty funny looks at the checkout.
Tesco attempted to salvage some semblance of dignity by pointing out that ‘fewer than one in 5,000’ customers has claimed more than £20. To add insult to injury, Asda has (naturally) been more than a little smug about the situation. ‘If you claim to be the cheapest, call me old fashioned, but it helps to really be the cheapest,’ pointed out a spokesman, perhaps more triumphantly than was entirely necessary.
Still, good to see that the ongoing price war between two of the UK’s largest plcs it alive and well. After all, who needs EastEnders when Tesco and Asda are squabbling like the Mitchell brothers?