Straight talk and robust action - the caricature of American business methods - endure. And if you want a distillation of the hard-headed route to success, this book from over a decade ago does the job well.
The authors were, respectively, a leading CEO (Bossidy) and a strategy guru (Charan). And, perhaps in a response to the failures of the first dot.com boom ('Web 1.0'), there is a back-to-basics feel about the text.
If you want to 'execute' well there is no room for fluffiness. ‘You need robust dialogue to surface the realities of business,’ Bossidy and Charan write, ‘the kind that can leave people feeling bruised if they take it personally.’ Straight talk is ‘live ammo’, they say.