There's no room for fluffiness if you want to get things done

Straight talk and robust action are the watchwords in the business classic Execution by Larry Bossidy and Ram Charan.

by Stefan Stern
Last Updated: 04 May 2016

Straight talk and robust action - the caricature of American business methods - endure. And if you want a distillation of the hard-headed route to success, this book from over a decade ago does the job well.

The authors were, respectively, a leading CEO (Bossidy) and a strategy guru (Charan). And, perhaps in a response to the failures of the first boom ('Web 1.0'), there is a back-to-basics feel about the text.

If you want to 'execute' well there is no room for fluffiness. ‘You need robust dialogue to surface the realities of business,’ Bossidy and Charan write, ‘the kind that can leave people feeling bruised if they take it personally.’ Straight talk is ‘live ammo’, they say.

‘A good motto to observe is: "Truth over harmony".' Avoid dialogue that is 'stilted, politicised, fragmented, butt-covering... Candour helps wipe out the silent lies and pocket vetoes, and it prevents the stalled initiatives and "rework" that drain energy.'

This book popularised the notion that, while ideas are all very well, it is how you put them into practice that counts. Hence the emphasis on execution above all else. Get past the self-serving tales of success in this book and that lesson still holds good.

Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan is published by Crown Business, 2002

Stefan Stern is visiting professor at Cass Business School. Follow him on Twitter: @StefanStern

Find this article useful?

Get more great articles like this in your inbox every lunchtime

What's the most useful word in a leader’s vocabulary?

It's not ‘why’, says Razor CEO Jamie Hinton.

Lessons in brand strategy: Virgin Radio and The O2

For brands to move with the times, they need to know what makes them timeless,...

Why collaborations fail

Collaboration needn’t be a dirty word.

How redundancies affect culture

There are ways of preventing 'survivor syndrome' derailing your recovery.

What they don't tell you about inclusive leadership

Briefing: Frances Frei was hired to fix Uber’s ‘bro culture’. Here’s her lesson for where...

Should you downsize the office?

Many businesses are preparing for a 'hybrid' workplace.