There's no room for fluffiness if you want to get things done

Straight talk and robust action are the watchwords in the business classic Execution by Larry Bossidy and Ram Charan.

by Stefan Stern
Last Updated: 04 May 2016

Straight talk and robust action - the caricature of American business methods - endure. And if you want a distillation of the hard-headed route to success, this book from over a decade ago does the job well.

The authors were, respectively, a leading CEO (Bossidy) and a strategy guru (Charan). And, perhaps in a response to the failures of the first boom ('Web 1.0'), there is a back-to-basics feel about the text.

If you want to 'execute' well there is no room for fluffiness. ‘You need robust dialogue to surface the realities of business,’ Bossidy and Charan write, ‘the kind that can leave people feeling bruised if they take it personally.’ Straight talk is ‘live ammo’, they say.

‘A good motto to observe is: "Truth over harmony".' Avoid dialogue that is 'stilted, politicised, fragmented, butt-covering... Candour helps wipe out the silent lies and pocket vetoes, and it prevents the stalled initiatives and "rework" that drain energy.'

This book popularised the notion that, while ideas are all very well, it is how you put them into practice that counts. Hence the emphasis on execution above all else. Get past the self-serving tales of success in this book and that lesson still holds good.

Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan is published by Crown Business, 2002

Stefan Stern is visiting professor at Cass Business School. Follow him on Twitter: @StefanStern

Find this article useful?

Get more great articles like this in your inbox every lunchtime

How to stop your culture going back to normal after COVID

In this video, Capita's Melanie Christopher and Greene King board director Lynne Weedall discuss how...

This isn't just a health crisis, it's an equality crisis

Inspiring Women in Business winners: In the “new normal”, we must make sure that female...

How to build an anti-racist business

You don't need a long history of championing equality to make a difference.

What are Simon Roberts’ big 3 challenges at Sainsbury’s?

The grocer's new CEO has taken the reins at a critical time.

Should CEOs get political?

The protests that have erupted over George Floyd’s murder have prompted a corporate chorus of...

“You literally have to rewrite your job description”

One minute briefing: In hard times, your network becomes more important than ever, says Prezi...