Thinking behind our new look

Thinking behind our new look - Welcome to the new-look MT. We've spent the past nine months thinking hard about how we could improve the magazine, a process that has involved discussion, argument, consultation and, most importantly, talking to groups of readers about what they liked and what they were not so keen on. Much of what you had to say was gratifying, and during this redesign process we had some welcome news from the latest British Business Survey, which showed that more senior British business people are reading MT than ever before.

by Matthew Gwyther, MT editor

Welcome to the new-look MT. We've spent the past nine months thinking hard about how we could improve the magazine, a process that has involved discussion, argument, consultation and, most importantly, talking to groups of readers about what they liked and what they were not so keen on. Much of what you had to say was gratifying, and during this redesign process we had some welcome news from the latest British Business Survey, which showed that more senior British business people are reading MT than ever before.

Our readership among chairmen/CEOs, MDs and deputy MDs has doubled since the previous research in 2000.

The last time the magazine was redesigned was in 1999, and we have won a clutch of awards since then. Some have expressed surprise that we wanted a refreshed look so soon. The truth is that you can never stand still.

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