Tyrrells is finally embracing advertising

Posh crisps can't sell themselves.

by Jack Torrance

Tyrrells is a remarkably successful brand. Founded 13 years ago by a Herefordshire potato farmer, the company has grown in leaps and bounds, sells crisps into 37 countries and made almost £50m of sales in the year to August. It’s achieved all that despite shunning traditional forms of advertising.

Instead the firm has relied on word-of-mouth, PR campaigns, social media and what it calls ‘packvertising’ – the charmingly English designs on its brightly-coloured packets. But now it’s going in a different direction. Yesterday the brand launched its first ever ‘integrated advertising campaign’ in the form of more than 1,500 billboards in London and the south-east.

According to the company’s delightfully on-brand marketing director, Jocelyn McNulty, the campaign is ‘a call to arms to say, "Any gathering with the right attitude and the right crisps can become an event".’ Okey doke.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121



  • Up to 3 free articles every 90 days
  • Free email bulletins

Register Now

Take a free trial

Get 30 days unrestricted access to:

  • All the latest news, trends, and developments.
  • Exclusive interviews with CEOs and thought-leaders
  • MT Classroom - giving you an academic grounding without expensive courses
  • Management Matters and other in-depth content.
  • Daily bulletins straight to your inbox

Take a free trial today