UK: ASTROLOGY APOLOGY - GRAHAM BATES.

UK: ASTROLOGY APOLOGY - GRAHAM BATES. - Business astrology. Indians will not make a deal without it. The Chinese use it every day. According to Graham Bates, author of Money and the Markets: an Astrological Guide (published, appropriately, by Aquarian bo

by
Last Updated: 31 Aug 2010

Business astrology. Indians will not make a deal without it. The Chinese use it every day. According to Graham Bates, author of Money and the Markets: an Astrological Guide (published, appropriately, by Aquarian books), astrology is not for the whimsical, it also has a serious place in the boardroom.

Bates, who works as an 'astrological consultant', says a company's relation to the stars and the planets will show its innate strengths and weaknesses, the good times and the bad times ahead. For example, 'Virgin has a very good chart for an airline,' he says. 'Amstrad's chart shows its continual weak side is in corporate relations, so it needs to take special care with this aspect.'

Does this mean the heavyweights mentioned above have sought his advice? Not necessarily. 'These are examples. I cannot reveal the companies that do use it. They are too scared of appearing odd.'

David Molian, a teaching fellow at Imperial College's Management School, agrees. 'It may be all right for Nancy Reagan but it would be a brave chairman who would admit to using astrology.'

Find this article useful?

Get more great articles like this in your inbox every lunchtime

A leadership thought: Treat your colleagues like customers

One minute briefing: Create a platform where others can see their success, says AVEVA CEO...

The ignominious death of Gordon Gekko

Profit at all costs is a defunct philosophy, and purpose a corporate superpower, argues this...

Gender bias is kept alive by those who think it is dead

Research: Greater representation of women does not automatically lead to equal treatment.

What I learned leading a Syrian bank through a civil war

Louai Al Roumani was CFO of Syria's largest private retail bank when the conflict broke...

Martin Sorrell: “There’s something about the unfairness of it that drives me”

EXCLUSIVE: The agency juggernaut on bouncing back, what he would do with WPP and why...

The 10 values that will matter most after COVID-19

According to a survey of Management Today readers.