One retail clothing group that is not going bust, despite its name, is the Bankrupt Clothing Company. In its London Oxford Street store I was surprised to find a jolly scissor-wielding lady ready to make free alterations in jeans while I waited - and she sewed beautifully.
Such attention to customer service has enabled its founder, Paul Caplan, to expand from one shop in Sheffield in 1986 to stores in Birmingham, Glasgow, Leeds, Leicester, Manchester, Newcastle and Nottingham - and more are planned.The first shop in the chain, which sells jeans and 'jeanswear' (sweatshirts and other garments that can be worn with jeans), originally traded without a name. Then the Bankrupt Clothing Company emerged as a title that the directors thought reflected good value - even though the company has never actually sold bankrupt stock, but concentrates on brand names such as Levi's and its own label sold at very keen prices.
With Robin Silver as chairman, a man with boardroom experience of public companies (Unigroup and Whittington), the Bankrupt Clothing Company could aim eventually for a stock-market flotation.