UK: BEST PRACTICE - NEW, IMPROVED SALESFORCE.

UK: BEST PRACTICE - NEW, IMPROVED SALESFORCE. - New research on the most effective salesforces highlights the importance of a high salary base and of performance yardsticks based more on customer service than on the hard sell.

by Judith Oliver.

New research on the most effective salesforces highlights the importance of a high salary base and of performance yardsticks based more on customer service than on the hard sell.

Sales team management is one of the few areas of marketing that has yet to receive the full attention of academics, business gurus, management consultants and trainers.

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