UK: The billion dollar blade.

UK: The billion dollar blade. - The Mach 3, invented in an unassuming red-brick building in Reading, holds the key to the future success of Gillette.

by James Surowiecki.

The Mach 3, invented in an unassuming red-brick building in Reading, holds the key to the future success of Gillette.

Miles Yeoman is a tinkerer. His skin is pale pink, his hair is a faded brown, and his metal-rimmed glasses are thick enough to do away with the need for safety goggles. He spends his days in a small lab room, where he has put together a high-powered stereo microscope, a laser-guided measuring device and a monitor able to produce 3-D images, and has jury-rigged them into a machine that can tell you, with remarkable accuracy, how well you've shaved.

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