E-mail name-dropping is a fantastic new form of one-upmanship. Your mailing list can subtly inform people that you are better educated than they are, or have a better job or social life than they do. By sending, say, a request for help to everyone in your e-mail address book you can show no-account friends and colleagues (who will see all their fellow recipients' addresses) the stellar circles you move in. And the odd microsoft.com or nytimes.com will do wonders for your professional standing. It's like walking down the street with your Rolodex taped to your lapel, only better because e-mail implies informal chat, rather than stiff correspondence. So we can now be snobs on a level we'd never thought possible before.
You spend enough time doing it, but have you ever thought about how you do...
How to make sure top talent swipes right on your business.
Case study: Rentokil’s smart mouse traps use real-time surveillance, transforming the company’s service offer.
But too often businesses stigmatise it.
"It's more important to make the decision right than make the right decision."