UK: BRAIN FOOD - Global business - The New Yorker on e-mail name-dropping.

UK: BRAIN FOOD - Global business - The New Yorker on e-mail name-dropping. - E-mail name-dropping is a fantastic new form of one-upmanship. Your mailing list can subtly inform people that you are better educated than they are, or have a better job or soc

by
Last Updated: 31 Aug 2010

E-mail name-dropping is a fantastic new form of one-upmanship. Your mailing list can subtly inform people that you are better educated than they are, or have a better job or social life than they do. By sending, say, a request for help to everyone in your e-mail address book you can show no-account friends and colleagues (who will see all their fellow recipients' addresses) the stellar circles you move in. And the odd microsoft.com or nytimes.com will do wonders for your professional standing. It's like walking down the street with your Rolodex taped to your lapel, only better because e-mail implies informal chat, rather than stiff correspondence. So we can now be snobs on a level we'd never thought possible before.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

When spying on your staff backfires

As Barclays' recently-scrapped tracking software shows, snooping on your colleagues is never a good idea....

A CEO’s guide to smart decision-making

You spend enough time doing it, but have you ever thought about how you do...

What Tinder can teach you about recruitment

How to make sure top talent swipes right on your business.

An Orwellian nightmare for mice: Pest control in the digital age

Case study: Rentokil’s smart mouse traps use real-time surveillance, transforming the company’s service offer.

Public failure can be the best thing that happens to you

But too often businesses stigmatise it.

Andrew Strauss: Leadership lessons from an international cricket captain

"It's more important to make the decision right than make the right decision."