Name Joy Taylor
Company British Airways
Time in job Two years
Previous job Marketing executive
What does it involve? With set-top boxes, customers will soon be able to reach BA through their TVs. I look at everything for this new channel from commercial agreements and technical application developments to how customers want to be able to use this medium. We are also looking at wireless channels such as digital phones and personal digital assistants - the joke is, eventually, you'll be able to buy tickets through your toaster.
How did you get the job? I'd been at BA for four years on their management programme. I went to work for distribution and they were advertising this job. I was interested and they said 'go for it'.
Best points? What we're doing at the moment is really leading edge.
Worst points? There's a lot of 'legacy thinking' and it can be difficult to convince people that these channels will be valuable; also, as the area is growing so fast, you can find yourself under-resourced and having to do everything.
Salary scale: £28,000-£38,000.