NAME Sarah Woods
TIME IN JOB Two years
PREVIOUS JOB Senior designer, Philips Research
WHAT DOES IT INVOLVE? I look at products and technologies and try to bring a human element into them. So, for example, I'll look at fashions and trends and how to apply them to technologies to make them more friendly and intuitive. It's all about how people 'interface' with technology.
I've recently been working on digital wallets, which were very impersonal lumps of plastic. We've been trying to make them something nice and tactile that people are comfortable with by integrating the technology into familiar shapes like credit cards.
HOW DID YOU GET THE JOB? I did a Masters in computer-aided design, then I worked in the US, then for Philips before hearing about this job.
BEST POINTS? We have a great deal of freedom to explore new technologies.
WORST POINTS? As there are often no real reference points for what we are designing, it can be very difficult to construct prototypes and the technologies involved can get very complex.
SALARY SCALE: £30,000-£35,000.