UK: BRITAIN'S COMPUTER INDUSTRY BATTLES BACK.

UK: BRITAIN'S COMPUTER INDUSTRY BATTLES BACK. - Rising from seemingly barren soil, the new generation of PC companies in the UK is wooing the City and developing global strategies to compete with the US giants.

by Jane Bird.

Rising from seemingly barren soil, the new generation of PC companies in the UK is wooing the City and developing global strategies to compete with the US giants.

Elonex has come a long way since its founder, Israel Wetrin, began selling mail-order personal computers from his sitting-room in Finchley, north London, in April 1986, and placed his first half page of advertising in Personal Computer World magazine. The company, which plans to ship 200,000 PCs this year, forecasts profits of £10 million on sales of £150 million. With a gleaming new £5.5 million factory in Cumbernauld, an existing London plant, and 600 staff worldwide, Elonex is now the biggest computer manufacturing company owned in the UK.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package