UK: THE CARD SAYS IT ALL MESSAGE.

UK: THE CARD SAYS IT ALL MESSAGE. - But the corporate Christmas card must be chosen with care.

But the corporate Christmas card must be chosen with care.

Give it another week or so and the season of goodwill will be well and truly upon us. Every mantel shelf in Britain will have its assortment of Christmas cards and more will arrive by every post. In offices, too, cards will occupy all available flat surfaces and festoon the open plan areas from pillar to pillar. What's it all about, this proliferation of robins and Magi and Westminster Bridges? It's all very well, at Chistmastide, for old friends to salute one another in traditional style, but what of the commercial motives? Who sends all these company cards, and why? And is that purpose satisfied?

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