UK: A case of art and the round table.

UK: A case of art and the round table. - The English National Opera hopes to get away with murder. It has just invited audience sponsorship for this season's revival of the Shostakovich opera "Lady Macbeth of Mtsensk". For £25 you can secure two tickets

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Last Updated: 31 Aug 2010

The English National Opera hopes to get away with murder. It has just invited audience sponsorship for this season's revival of the Shostakovich opera "Lady Macbeth of Mtsensk". For £25 you can secure two tickets to the dress rehearsal, an LP and personal line credit in the programme.

The ENO is no stranger to creative financing. It has also secured a share of the £200,000 which KPMG Peat Marwick McLintock is handing out in a tripartite sponsorship deal. The money - a drop in the ocean to KPMG - is hardly big. But what is new is KPMG's success in introducing the tactics of management consultancy to the world of the arts. The three participating companies - the ENO, RNT and Tate - were asked to co-operate in drafting the sponsorship programme.

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