A good slogan can inspire you to buy one product rather than another, or prove extremely annoying. Caroline Marshall takes a look at just what it is that makes a classic slogan.
Some things are never forgotten. Along with the words to the Lord's prayer and the lyrics to the odd Beatles or Oasis song, one of those things is the memorable slogan. The word 'slogan' was originally used to describe a bloodcurdling Scots battle cry and today, firms and their advertising agencies strive to ensure that their own war cries strike fear into their hearts of their corporate enemies - and spark instant recognition from their customers. The exact words might get a bit garbled but the essentials remain: the advertiser's name, coupled with a positive, preferably highly enthusiastic, feeling about the things they sell.