UK: Classic forget-me-nots.

UK: Classic forget-me-nots. - A good slogan can inspire you to buy one product rather than another, or prove extremely annoying. Caroline Marshall takes a look at just what it is that makes a classic slogan.

A good slogan can inspire you to buy one product rather than another, or prove extremely annoying. Caroline Marshall takes a look at just what it is that makes a classic slogan.

Some things are never forgotten. Along with the words to the Lord's prayer and the lyrics to the odd Beatles or Oasis song, one of those things is the memorable slogan. The word 'slogan' was originally used to describe a bloodcurdling Scots battle cry and today, firms and their advertising agencies strive to ensure that their own war cries strike fear into their hearts of their corporate enemies - and spark instant recognition from their customers. The exact words might get a bit garbled but the essentials remain: the advertiser's name, coupled with a positive, preferably highly enthusiastic, feeling about the things they sell.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Get 30 days free access

Sign up for a 30 day free trial and get:

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine

Join today