Web consultancy Aztec originally created UpMyStreet as a showcase site to demonstrate the possibilities of the internet. The site selected local information that was publicly available but difficult or time-consuming to find, and presented it accessibly. Only later did the company realise it could make money from it.
UpMyStreet, with its mix of property prices in particular areas, along with school results, council tax levels, crime clear-up rates and ambulance response times, is valuable to anyone looking to relocate. 'You've got an audience who have pre-selected themselves, specified their postcode, are ready to transact and probably looking to move,' says managing director Tony Blin-Stoyle. This audience proves a pull to companies such as mortgage and insurance providers. Offering links to other useful sites, UpMyStreet (www.upmystreet.com) takes a cut on each transaction it passes on.
UpMyStreet has been running since October last year. For now, it is keeping its operations lean. Blin-Stoyle, former commercial director of Financial Times Electronic Publishing, is UpMyStreet's only employee. He outsources everything except the deals.