UK: The Davidson Interview - Allan Leighton.

UK: The Davidson Interview - Allan Leighton. - The revival of Asda's fortunes were not just due to the 'Archie Norman' show. Both Norman and Leighton, says Andrew Davidson, are rather fed up of the stereotypes.

The revival of Asda's fortunes were not just due to the 'Archie Norman' show. Both Norman and Leighton, says Andrew Davidson, are rather fed up of the stereotypes.

There's a party going on in the vast open-plan foyer of Asda's head office in Leeds. Wartime singalong songs are blaring from speakers, a giant cardboard bomb dangles jovially from the top of the atrium, a couple of khaki-clad NCOs are barracking executives heading for the central escalator. They are standing by an exhibition of photos under the screaming title, BARCODE BLITZ!

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