The revival of Asda's fortunes were not just due to the 'Archie Norman' show. Both Norman and Leighton, says Andrew Davidson, are rather fed up of the stereotypes.
There's a party going on in the vast open-plan foyer of Asda's head office in Leeds. Wartime singalong songs are blaring from speakers, a giant cardboard bomb dangles jovially from the top of the atrium, a couple of khaki-clad NCOs are barracking executives heading for the central escalator. They are standing by an exhibition of photos under the screaming title, BARCODE BLITZ!