UK: ENTERTAINING DOUBTS - CORPORATE HOSPITALITY.

Are the benefits of corporate hospitality worth the cost?

Can expenditure on corporate hospitality be justified? Company reticence about sums spent on entertaining suggests not. On the other hand, 'jollies' do seem to be growing in popularity with leading UK companies. More than half the 65 marketing managers surveyed by Millward Brown International believe that, in future, hospitality will increasingly have a place in an integrated marketing strategy. Moreover, 80% of the respondents currently have budgets for corporate entertaining.