Once upon a time, Hanson plc was universally admired for its single-minded commitment to the bottom line. Never mind all this ozone nonsense: Hanson strip-mined with a will, produced pollutant chemical up there with the best of them. But what is this? First, Toady spots Peter Harper, chairman, of Hanson's UK Industrial division, at the launch of the Institute of Business Ethics' report, Towards Good Environmental Practice. Then a cruel hoaxer suggests to Toady that one Hanson subsidiary - ARC - has just won a Business Commitment to the Environment Award, while another - SCM Chemicals - has opened a £14 million "environmental protection plant" on Humberside. Alarmed, Toady seeks reassurance from Hanson's vice-chairman, Martin Taylor, who explains that "the world is interested in the environment. That's why we're now talking about these things". So that's what it's all about: the bottom line. And I'd thought they were going soft on me. Phew.