UK: HELLER ON MANAGEMENT - STRATEGY IS THE NAME OF THE GAME.

UK: HELLER ON MANAGEMENT - STRATEGY IS THE NAME OF THE GAME. - Most strategies fail, but that's no excuse for not having one. Take Intel, where clear direction has driven it to dominate. Trouble is, says Robert Heller, it's not a game many managements pl

Most strategies fail, but that's no excuse for not having one. Take Intel, where clear direction has driven it to dominate. Trouble is, says Robert Heller, it's not a game many managements play.

'Strategy' has seized centre stage, not just in management lore and literature, but in the financial pages. When a 'strategy row' precipitated the departure of chief executive Duncan Lewis from Mercury Communications, the City professed itself dismayed, not just by this loss, but by the perceived strategic limbo at the parent, Cable & Wireless. Not so long ago, the attitude would have been, never mind the strategy, where's the profits?

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package