UK: IM SOUNDING BOARD - IT HELPS SATISFY CUSTOMER NEEDS.

UK: IM SOUNDING BOARD - IT HELPS SATISFY CUSTOMER NEEDS. - Sir Peter Bonfield Chief executive of BT and companion of the IM 'In future, the most successful companies will be made up of people who have quick and easy access to the information that they ne

Sir Peter Bonfield Chief executive of BT and companion of the IM 'In future, the most successful companies will be made up of people who have quick and easy access to the information that they need in order to make informed choices about the best way to meet their customers' needs, and, crucially, are also given the responsibility and authority to do something about it'.

Do you really want to read yet more about the digital age and how it will revolutionise the way we work? As you struggle with information technology that always seems to arrive late, costs too much and never quite does all that was promised, and as the paper piles up in your supposedly paperless office, are you getting a little tired of hearing about the all-singing, all-dancing, on-line, virtual reality, global, multimedia, digital tomorrow? If you are, I can't say that I entirely blame you. But I'd like to take a couple of minutes of your time to persuade you to think again.

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